{"id":871,"date":"2021-09-03T11:07:27","date_gmt":"2021-09-03T11:07:27","guid":{"rendered":"http:\/\/www.pacificfilms.es\/?p=871"},"modified":"2021-09-03T11:10:30","modified_gmt":"2021-09-03T11:10:30","slug":"el-video-es-cada-vez-el-formato-mas-utilizado-en-publicidad","status":"publish","type":"post","link":"https:\/\/www.pacificfilms.es\/?p=871","title":{"rendered":"El v\u00eddeo es cada vez el formato m\u00e1s utilizado en publicidad."},"content":{"rendered":"\n

Es curioso como el v\u00eddeo ha tomado tanta fuerza<\/strong> en los \u00faltimos a\u00f1os, no solo el consumo de plataformas como Netflix o HBO, si no tambi\u00e9n en el sector publicitario.<\/p>\n\n\n\n

El usuario que navega por internet cada vez est\u00e1 m\u00e1s acostumbrado a obtener est\u00edmulos r\u00e1pidos e impactantes. La publicidad, cada vez m\u00e1s, enfocada a las redes sociales<\/strong>, juega un papel muy importante en el momento en el que el usuario hace scroll<\/em> en su pantalla y se detiene a ver el contenido que m\u00e1s le llama la atenci\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>
\n

\u00bfC\u00f3mo desarrollo mi proyecto publicitario?<\/p>\n<\/div><\/div>\n\n\n\n

\u00bfC\u00f3mo crear buena publicidad de v\u00eddeo?<\/h2>\n\n\n\n

Aqu\u00ed hay varios tema a tratar. Uno es el primer impacto<\/strong> que creas en el usuario y el otro, el contenido<\/strong> que retiene a nuestro publico.<\/p>\n\n\n\n

Los primeros segundos son muy importantes<\/strong> para captar la atenci\u00f3n, ya que nos dirigimos a un p\u00fablico con un ritmo de consumo de contenido muy r\u00e1pido. Hay que estudiar en que plataforma se va a lanzar nuestro v\u00eddeo y crear nuestra idea a partir de todos estos datos.<\/p>\n\n\n\n

Desde luego, el mensaje que contiene el anuncio<\/strong> es realmente importante, tiene que ser emocional y \u00fatil. Seg\u00fan el neuromarketing, nuestros clientes no entienden de cualidades, si no de beneficios<\/strong>. Pongamos un ejemplo: No es lo mismo comunicar que una sart\u00e9n es de acero galvanizado con revestimiento antiadherente y que contiene una rejilla en el fondo, que comentar que esta sart\u00e9n evita que se te peguen los alimentos, as\u00ed que gastar\u00e1s menos tiempo para limpiarla y por lo tanto ganar\u00e1s m\u00e1s tiempo para hacer las cosas que te gustan en la vida y adem\u00e1s, esta sart\u00e9n elimina la grasa del alimento que gotea por la rejilla del fondo y te proporcionar\u00e1 comer m\u00e1s sano y tener una mejor calidad de vida.<\/p>\n\n\n\n

Y por \u00faltimo, conseguir una est\u00e9tica que comunique el valor de tu marca<\/strong>, tu estilo, esto har\u00e1 que el usuario se sienta m\u00e1s identificado y te recuerde.<\/p>\n\n\n\n

\u00a1Vamos a pensar la idea de tu anuncio!<\/p>\n\n\n\n

\"\"
Loading Idea on Blackboard<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Es curioso como el v\u00eddeo ha tomado tanta fuerza en los \u00faltimos a\u00f1os, no solo el consumo de plataformas como Netflix o HBO, si no tambi\u00e9n en el sector publicitario. El usuario que navega por internet cada vez est\u00e1 m\u00e1s acostumbrado a obtener est\u00edmulos r\u00e1pidos e impactantes. La publicidad, cada […]<\/p>\n","protected":false},"author":1,"featured_media":5940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[]},"categories":[1,6],"tags":[],"yoast_head":"\nEl v\u00eddeo es cada vez el formato m\u00e1s utilizado en publicidad. - PACIFIC FILMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pacificfilms.es\/?p=871\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El v\u00eddeo es cada vez el formato m\u00e1s utilizado en publicidad. - PACIFIC FILMS\" \/>\n<meta property=\"og:description\" content=\"Es curioso como el v\u00eddeo ha tomado tanta fuerza en los \u00faltimos a\u00f1os, no solo el consumo de plataformas como Netflix o HBO, si no tambi\u00e9n en el sector publicitario. 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